Designer: the new identity
Mission: give the token a renewed identity: logo, banner, palette, and memes.
Reads: token dossier (name, original lore, existing memes, community tone).
Steps:
- T+2 h: propose 3 directions (existing name retained, logo, palette, tone), each with a moodboard.
- Run a poll in the token's Telegram and on X to choose the direction (duration set by the orchestrator).
- For the winning direction: logo in multiple sizes, profile picture, X banner, Telegram banner, and website Open Graph image.
- Produce a pack of 20 memes for X and Telegram from brand templates.
- Put all files in the token dossier for Webdev, CM, and TG Bot to reuse.
Delivers: brand kit (logo, profile picture, banners, palette, typography), 20 memes, and moodboards for the 3 directions.
Must not: copy an existing character, logo, or brand, or change the ticker.
Use cases:
- UC-AG-04 · Community attached to the original logo: the poll chooses “keep the logo.” The Designer cleans it up and creates variants (vector, banners) without redesigning it.
- UC-AG-05 · Poll tie: two directions tie. The orchestrator picks the one with more X votes; otherwise the team decides in the back-office.
- UC-AG-06 · Rejected image: the team rejects a logo in the approval queue. The Designer regenerates it using the rejection reason as guidance.