# Designer: the new identity

**Mission**: give the token a renewed identity: logo, banner, palette, and memes.

**Reads**: token dossier (name, original lore, existing memes, community tone).

**Steps**:

1. T+2 h: propose 3 directions (existing name retained, logo, palette, tone), each with a moodboard.
2. Run a poll in the token's Telegram and on X to choose the direction (duration set by the orchestrator).
3. For the winning direction: logo in multiple sizes, profile picture, X banner, Telegram banner, and website Open Graph image.
4. Produce a pack of 20 memes for X and Telegram from brand templates.
5. Put all files in the token dossier for Webdev, CM, and TG Bot to reuse.

**Delivers**: brand kit (logo, profile picture, banners, palette, typography), 20 memes, and moodboards for the 3 directions.

**Must not**: copy an existing character, logo, or brand, or change the ticker.

**Use cases**:

- **UC-AG-04 · Community attached to the original logo**: the poll chooses “keep the logo.” The Designer cleans it up and creates variants (vector, banners) without redesigning it.
- **UC-AG-05 · Poll tie**: two directions tie. The orchestrator picks the one with more X votes; otherwise the team decides in the back-office.
- **UC-AG-06 · Rejected image**: the team rejects a logo in the approval queue. The Designer regenerates it using the rejection reason as guidance.